This ID can be anything, in this example we simply choose to use a number. Modify your list of recipients you want to contact via InMail or invite and add a column with an ID.Let's assume you have a list of the high-value target contacts that you are going to automatically send invites or InMails to, and you have selected a tool that can customize the message with custom variables. Manual identification using a URL parameter Use a URL shortener such as bit.ly to mask the full URL and tracking parameters (this will not work for automated campaigns)ġ.Add an innocent looking parameter to the url and identify the person on the site manually after they clicked.So we developed 2 options for a workaround:

Obviously however, your leads are less likely to click a link if they see you are tracking them. The problem to overcome is that LinkedIn does not allow you to (visually) link a piece of text, meaning the full URL will be visible in the InMail or Invite. This is a type of qualifying behavior we use to identify Buyer Intent. This will (also) allow you to identify leads who click through to your site, so that you can see what articles and content interest them. In this document, we provide an overview or Best Practices on how to track link clicks within your InMail or automated invite campaigns.

Linkedin in mail campaign